MUDWTR follows the success of its energizing coffee alternative, :rise, with a new hero product — a calming evening drink called :rest that supports a good night’s sleep.
VENICE, Calif., April 01, 2022 /PRNewswire-PRWeb/ — MUDWTR’s latest product delivers a profound message: “permission to rest.” Research shows that how one rests, relax, and recover supports how one rises, create and performs the next day. The “snooze and lose” mantra touted by hustle culture has led us down a path of poor sleep, diminishing our well-being. With that in mind, Venice, CA-based MUDWTR created :rest, a caffeine-free evening blend to promote a state of calm. It’s formulated to give drinkers the type of sleep that makes them want to give their pillows a high-five the next day.
If MUDWTR were a band, :rise would be on the bass and :rest would be Norah Jones. The soothing blend is made with rooibos chai, chamomile, turmeric, cinnamon, and an all-star team of adaptogens and herbs (valerian root, passionflower, ashwagandha, and two incredible fungi: reishi and turkey tail). The taste is equivalent to curling up with a knitted afghan and reading the sixth Harry Potter book on a stormy Sunday evening. Chamomile and ashwagandha promote calm, while reishi and turkey tail support immunity. Meanwhile, turmeric and cinnamon work the antioxidant angle, and rooibos chai is helpful for digestion.
American adults have gone from sleeping an average of eight hours a night in the 1960s to just 6.2 hours a night today, according to MUDWTR’s sleep advisor, neuroscientist Dr. Jeffrey Durmer, MD, Ph.D. “This had a dramatic impact on the health and safety of Americans,” says Dr. Durmer. “As the population gets less and less healthy sleep, there has been a corresponding rise in obesity, cardiovascular disease, metabolic diseases, diabetes, mental health issues, and immune and oncologic diseases in the United States“
:rest was designed to help society deal with its lack of slumber. “Sleep is one of the…
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