Nissan is launching a comeback. This is what it is like street tripping in its latest sports activities automobile - CayPress

Monday, May 23, 2022

Nissan is launching a comeback. This is what it is like street tripping in its latest sports activities automobile


Nissan’s been through some rough times in the past four or five years. Former Nissan CEO Carlos Ghosn was arrested in 2018. Its business had been suffering under an aging product line-up, largely driven by Ghosn’s focus on fleet sales rather than consumer excitement. The company’s head designer, Alfonso Albaisa, said last year that he was “disgusted.” Even Nissan’s then-CEO, Hiroto Saikawa, was forced to admit in 2019 that the company had hit “rock bottom.”

But Nissan has been launching a comeback with fresh vehicles like the new Pathfinder and Rogue SUVs. The Z, with its focus on style and excitement, promises to be a sort of spiritual center of that revival effort. Creating this new car, with its lines reminiscent of Nissan sports cars of the past, was something that helped rally the company, Albaisa told me at the new Z’s unveiling last year.

I recently had the chance to sit in its driver’s seat for hundreds of miles on highways and twisting backroads. The new Z proved to be a…



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