Shorter flaps, thinner bins, much less shade: Inflation is altering how merchandise are packaged

If you’ve noticed that products you’ve recently purchased are coming in boxes, cartons and other packaging that appear smaller, lighter in weight and decorated with less flashy colors, it’s because they actually are.

Just as inflation hitting a 40-year high is forcing households to pay more for everyday purchases, companies that make those products are having to spend much more on production and packaging for items such as lipstick, breakfast cereals, cookies and toys.

Industry experts say tweaking packaging is one way that businesses are trying to control costs.

“Packaging changes are being driven both by inflation and supply chain disruptions,” said Lisa Pruett, president of RRD Packaging Solutions, a leading provider of paper packaging products and printing and marketing services for over 90% of Fortune 100 brands across industries, including grocery, cosmetics and healthcare.

She said as many as 81% of RRD’s clients have made changes to their packaging in some way over the past…

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