Amazon publicizes one other Prime Day in October

New York
CNN Business
 — 

Amazon is adding another Prime Day to the calender.

The company announced Monday that the sale, called “Prime Early Access Sale,” will take place October 11-12. The 48-hour event is only for members of its Prime subscription program and will feature discounts on “hundreds of thousands” of items.

“Prime Early Access Sale” will be available in 15 countries including Canada, China, France, the United Kingdom and the United States.

Amazon is following its rivals in getting a jumpstart on the holiday shopping season. Walmart announced last week that it will start its holiday sales as early as next month, and Target said its shopping kickoff, called “Deal Days,” will be held October 6-8.

Launching holiday shopping sales in October will help attract budget-conscious shoppers, according to Neil Saunders, retail analyst and…

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