Washington, DC
CNN
—
Denis Wang says he always hated the car-buying process — until he met Rivian.
Buying the automaker’s R1T electric pickup was so wonderful that he says he drove 45 minutes to Rivian’s Irvine, California, office to take the Rivian employee who shepherded him through his purchase out for coffee. (Rivian pairs new buyers with a “guide” who answers any questions during the process.)
Wang said he brought a thank you card, and a $100 gift card to REI, knowing that his guide had a trip to South America coming up.
“I felt like I kind of owed it to him,” Wang told CNN Business. “He was really invested in this whole process and wanted to make sure I had a great experience.”
For example, Wang said his guide remembered a configuration of the R1T he was initially interested in, and found a vehicle that matched it and offered it to…
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