The Completely happy Meal inventor says McDonald’s did not need it at first

New York
CNN Business
 — 

McDonald’s said this week that it sold half of its new Happy Meals geared toward adults –Cactus Plant Flea Market Boxes– in just four days. But four decades ago, when the first Happy Meal debuted, the company didn’t quite get it.

“They were reluctant a little bit. They didn’t immediately embrace it,” Bob Bernstein, an advertising executive who created the Happy Meal in the late 1970s, said in a video interview from his Kansas City office, which is decked out with Happy Meal memorabilia and original art. “It took some convincing on our part.”

Bernstein, whose ad agency ran marketing for McDonald’s

(MCD) in several cities, had been working with McDonald’s

(MCD) for a decade before the Happy Meal debuted.

He specialized in kids’ marketing and had invented several promotional…

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