Inwindow Paint Delivers Unique Brand Experiences Featuring Storefront Murals, Local Artists, and Digital Engagement Technology
NEW YORK, March 16, 2023 /PRNewswire/ — Inwindow Outdoor, an outdoor advertising agency providing interactive brand experiences on retail storefronts around the country, announced today the launch of Inwindow Paint. Inwindow Paint delivers bespoke, branded murals on eye-level retail space, creating a dramatic interpretive canvas that features the location’s unique elements, local artists, and digital outdoor engagement technology.
“Inwindow, a multi-award-winning firm that invented the concept of using storefronts for advertising brands”
Inwindow, a multi-award-winning firm that invented the concept of using storefronts as a large-format out-of-home advertising medium, is partnering with Bacardí and OMG to launch the first outdoor advertising campaign featuring the new Inwindow Paint medium. Promoting Bacardí Reserva Ocho, the first Inwindow Paint murals debut this month in San Diego, CA and Miami, FL. The campaign showcases the unique artistic styles of local artists Gregory Siff and Rey Jaffet and delivers unforgettable local street art featuring the Bacardí brand. Inwindow worked directly with Bacardí and OMG to select the best locations and artists to take part in the campaign.
“We are proud to work with two of the most creative brands in the business, and two amazing street artists from Miami and San Diego, as we launch the first outdoor marketing campaign featuring our new Inwindow Paint product,” said Jeff Cohen, co-founder and CEO, Inwindow. “We can’t wait to see where this new medium goes next. And we look forward to engaging with artists around the country who might shy away from commercial work, but are eager to take on the challenge of using retail storefronts as their next canvas.”
Inwindow Paint works with digital as well as mural artists, combining new technology with old to deliver engaging outdoor advertising…
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